
Loanna Rivas joined Tarheel Distributors in 2011 and worked her way up to Operations Manager. After Bettcher acquired Tarheel in 2019, she spent several years as Director of Operations and Strategic Sourcing at Greenline Poultry Parts. In 2023, she became Bettcher's Director of Program Management for mergers and acquisitions. "When Fortifi acquires new businesses for Protein Tools & Equipment, I'm deeply involved in activities for the transitions themselves and those for value creation," she said.
Loanna finds inspiration in guiding new companies as they acclimate to Fortifi's processes and mindset. "New acquisitions can face complex challenges, and I enjoy helping people navigate them. My guidance helps them solve problems and strengthen their businesses accordingly," she added.
Consistency and communication are keys to success in Loanna's role. "I coordinate cross-functional teams, manage risks and facilitate effective governance throughout these organizations," she said. "Consistent implementation of processes and best practices strengthens execution and maximizes value."
Her role gives her ample opportunities to help new PT&E business units thrive while they collaborate with other Fortifi companies. "I appreciate seeing the real impact of the work I do and the teams I bring together to solve tough problems," she said.








